You’ve read amazing stories of successful bloggers who are each pulling in more than $10,000 per month, but your own blog is hardly making a cent. What could you be doing wrong?
There are 8 blogging mistakes that may be wasting your precious time and money.
Your blog will grow, get people’s attention and make you lots of money if you can stop making these blogging mistakes you’ll discover in this article.
Let’s start with the first blogging mistake you could be making:
#1: You’re Blogging the Wrong Way
There are lots of things blogging can do for you:
It can increase the traffic to your eCommerce site (If you have one).
It can improve your reputation and recognition in your industry.
It can improve the SEO for your main site.
However, this is only true when you’re blogging the right way.
You’ll find yourself working too hard and reaping very little positive results when you’re blogging the wrong way.
Then you may start believing that it takes luck to achieve success in blogging.
I don’t believe in luck and I don’t think that successful bloggers are the lucky ones.
Don’t expect to achieve anything in blogging if you’re presently blogging the wrong way.
There are many ways you could blogging improperly.
For example, if you call yourself a blogger and you heavily copy or rewrite other people’s contents, then you’re simply wasting your time.
I’ve seen people who are inconsistent with blogging and they call themselves bloggers. They only publish new content whenever they feel like or have some free time.
Some bloggers sacrifice quality for quantity. They believe that they only have to write new posts every day to keep their blog fresh. They don’t care if their blog posts are poor. I believe they’re simply wasting their time writing average blog posts.
I’ve seen bloggers who write purely for SEO (Search Engine Optimization). Keywords are being thrown everywhere all for the purpose of ranking on the first page of search engines. This is a bad way to blog.
Writing purely for SEO is dangerous. It will annoy and bore your blog readers.
Do you know what happens when nobody is reading your content?
It means zero income.
There are more than a hundred ways you could be blogging improperly.
Want to know how to make a blog successful within a very short time?
Ensure that your blog is helping, teaching and entertaining people who land on it. You also have to do these things more than your competitors.
#2: You Don’t Have a Content Strategy
Here’s a fact you should know:
Any professional blogger who doesn’t have a content strategy is not a blogger at all.
Blogging is more effective and lucrative when you have and follow a content strategy that must have been created in advance.
What’s the meaning of this “content strategy” I’m talking about?
I scoured the internet to find the best definition. Below is a perfect explanation I got from Michael Brenner on Forbes:
A content strategy is a mindset, culture, and approach to delivering your customer’s information needs in all the places they are searching for it, across each stage of the buying process. It is a strategic approach to managing content as an asset, with a quantifiable ROI.
When you have a good content strategy in place, your time and resources are better used, and your blogging goals and objectives are achieved faster.
Not only that.
Your blog visitors will greatly benefit from you having a content strategy in place. Your content will address their deeper needs and wants.
I recommend you read this wonderful HubSpot guide written by Neil Patel. It will tell you everything you need to know about creating a content strategy that drives massive organic traffic.
#3: You’re Scared of Content Shock
If you’ve been blogging, or been in the internet marketing world for a long time, you’ll have come across the phrase “content shock”.
What does it mean?
Mark Schafer first talked about “content shock” back in January 2014. Since then, “content shock” has been circulating like wildfire.
Content shock is all about the supply and demand of information…
Back in the 1990s, there were very few contents on the web.
Back then, you could create a new blog today and find many people visiting it the next day. It was easy to get people to read your content as there aren’t many competitors to compete with. I think this lasted until about 2001 to 2011.
Fast forward to 2014, the internet marketing world was hectic.
More individuals, more companies, and more brands discovered the power of blogging and content marketing. Everyone wants to start their own blog. This increased the number of content producers – more content, less audience.
Content shock happens once the supply of information surpasses the demand for information, in your niche. It indicates that most of your blog posts will go unnoticed because they’re too many contents published out there. Your ideal readers don’t have time to read everything.
Because of the fear of content shock, some bloggers worry too much that they rarely focus their effort on creating useful, high-quality content for their readers.
Below is a fact you should know:
One awesome piece of a blog post is better than 10 average blog posts.
The fact that there’s a content shock is good for readers. It ensures they keep getting quality information on a daily basis.
What does that mean for you, the blogger?
It indicates you won’t compete if you don’t publish content that will shock, awe and delight readers. This type of contents isn’t easy to create, they take time.
So if you’re frequently publishing lots of mediocre contents in order to get people to visit your blog, it will be better if you stop right now because it won’t get you any attention. Note that this advice may not be so important to bloggers whose niches are less competitive.
#4: Being Obsessed with Storytelling
Some bloggers are too obsessed with storytelling that they spend countless hours trying to find perfect stories that will go with their content ideas.
Are you one of these bloggers?
Sure, storytelling is good. It’s not that I’m condemning it.
People love hearing and reading stories. It can activate their brains and create a deep feeling inside their minds.
I love hearing stories too. It creates cool pictures in my mind. So, I’m not saying storytelling isn’t good.
But is storytelling necessary to become a successful blogger?
I don’t think so.
What’s important is your blog posts are educating and helping readers. I think that trumps storytelling by more than 100%.
If your blog posts are only meant to tell stories for the purpose of telling stories, then that will be a total waste of time for everyone who visits your blog.
What’s very important is your articles are addressing those pain points your readers have. This is what will help you succeed when you’re blogging for money.
Don’t waste your time looking for stories on the web because there are numerous studies that proved that people like them.
If you have personal stories you’ll like to share with your readers, it is good you tell them. But if you think there’s nothing interesting about you that people will want to hear, just focus on delivering high-quality content that addresses people’s problems. They’ll be happy about that.
Below is a big mistake many people make when trying to make money blogging:
#5: Excluding Forums and Social Media from Your Research
High-quality personalized content will keep people coming back to your blog.
But how can create them?
It’s super easy.
Here’s a wonderful way to discover content ideas your blog readers will admire:
Your ideal readers currently have lots of difficult questions right now, and they need urgent and quality answers to those questions they have.
They’ve searched Google, Bing, and Yahoo, but yet they didn’t find what they’re looking for.
Do you know where they go next?
They know that there are lots of experts there.
Since they can’t find what they’re looking for on search engines, they believe that those experts on forums will provide quick and quality answers to their questions.
Social media is also useful because some of your prospects may voice out their anger, frustration, and displeasure when they could no longer bear it.
When someone is going through a hardship, it’s easy to pick-up their smartphones, sign in on Twitter or Facebook and just share what they’re currently experiencing.
That’s the magic of forums and social media. They can give you hints about the problems people are having right now. This makes them a powerful tool for every blogger.
When you focus only on keywords and neglect forums and social media from your research, you’ll be writing about the same thing your competitors have written about, before. This is a total waste of time.
Your readers don’t need another content telling them what they’ve already learned from your competitors. What they need now is new quality information that addresses their current concerns.
Interacting with people on forums and social media will let you become aware of the current challenges they have.
When you create content around these challenges, you’re bound to get many visitors because your content is new and talks about a rising problem most of your competitors don’t yet know about.
I think I just revealed a big secret that will help you make money from blogging.
#6: You Want to Publish Only “Perfect” Contents
Is there anything as a “perfect blog post”?
The answer is a big NO!
It’s understandable to spend enough time proofreading your content before you hit “publish”. But when you spend weeks, months on a single “perfect” post, then there’s a problem.
Creating high-quality content is good. Most great contents take time to create. It just doesn’t need to be perfect.
Perfection is a sin.
Keep in mind that your time is very valuable. You must be using it to create relevant, useful and helpful information that will help your readers thrive.
Your contents only need to be worth reading, not perfect.
Always keep the above quote in mind. Write it someplace where you can always see it whenever you sit down to type on your computer. Most people who know how to start a blog don’t know the above statement is very important.
#7: You’re Too Obsessed with Metrics
Stats are good.
They show you how well your blog is improving. But they become a problem when you’re too obsessed with them.
In some cases, watching your blog stats is a complete waste of time. You have nothing to learn from them when you haven’t done much work.
Imagine a writer who started blogging a month ago, now spending hours watching his organic traffic from his Google Analytics dashboard.
Does that make any sense to you?
That blogger should know that it will take up to, at least six months before he starts receiving worthwhile traffic from search engines.
The same is true for a blogger who hasn’t created many contents but now watching how many backlinks he’s been able to earn naturally for the past thirty days.
Before you start watching a stat, you should have put a lot of hard work into improving that stat.
Don’t expect things to happen overnight. It takes time, if not ever.
These are the five metrics I recommend bloggers watch: visitors, leads, subscribers, backlinks and social media shares.
Before you start watching each one, you should have put in a lot of work…
For example, you should have reached out to at least 100 people asking for tweets or likes before you start measuring how many social shares you were able to get in the last month.
You should have written hundreds of blog posts before you start measuring how many visitors you got in the last month.
You should have reached out to hundreds of bloggers asking them for backlinks before you start measuring how many links you were able to earn in the last month.
The same is true for the rest. Make sure you put in some work before expecting anything.
#8: You Care Only About ROI
Measuring your blogging efforts only by ROI (return on investment) won’t tell you much about things you can do to generate more income with less effort.
Your blog’s traffic is probably coming from different mediums such as Facebook, Twitter, Google, Bing, forums, etc. You need to know which medium is driving the most sales or which is more effective than the other.
For example, you could be generating more referral traffic from Facebook while most of them may not be buying your product.
If your traffic from Pinterest is less, while most of them buy your product, it shows that Pinterest is more effective than Facebook, for your blog
Now, you may want to spend more time on Pinterest. Watching only your overall ROI will have prevented you from seeing this vital information.
Tracking which type of traffic is generating the most business that happens on your blog will let you increase the time spent on what’s working, and reduce the time spent on what’s not working.
Blogging is a great way to build a dependable income source for your family. You should never underestimate the power of blogging.
Do you believe that you can become a successful and famous blogger?
That’ll only be a mere dream if your blog isn’t hosted on a good, fast and reliable web hosting service.
SiteGround offers a premium web hosting service at a cheap price.
I recommend you use SiteGround to host your blog. You’ll get a 50% discount if you sign up with them today.
What is currently stopping from starting a blog?
Tell me in the comments.